Steve Jobs Typography

In this post, I am going to talk about how well the animation flowed for this Motion Graphic. 

I am focusing more on the use of typography on this motion graphic piece because I felt that it was timed right with the speech in the background. When the beginning part says "No one wants to die," there is some secondary motion with "No one" and the rest of the words "wants to die" and afterwards, it follows up with the rest of the speech with "even people who want". The way that this is portrayed is each word is shown in time with the corresponding words spoken and followed up with the same method on the words "to go to" and finally a colour change as well as a size of type change too with "Heaven", changing the colour from grey to white. All of this continues with the rest of the speech until finally it gets to the point where it says "single best invention" where three triangles drop down on each of those words when they appear and a final triangle which drops down in the middle, making a star shape from all four triangles and then zooming in on the big purple triangle and having that as a coloured background with the words appearing "of life."
The next interesting part of this animation is when it says "It clears out the old" and the screen wipes from right to left with the colours going from purple to white again with the words saying "to make way for the" and finally three circles with two floating around one in the middle with word "New" above it.
Another interesting point in this sequence is when the word "Courage" is shown in a different colour and it follows on from one key frame to the next, going from a black background with a turquoise type colour and switching around.
I felt that the timing in this was very snappy, but necessary and that the secondary motion from some words landing in was very well done too.