Monday, 9 December 2013

PlayStation Vita Advert

In 2011, Sony PlayStation released an advert at E3 2011 for their handheld console, the PlayStation Vita.



This advert displayed motion graphics with the "PS VITA" title name spinning around and a string of blue lines hitting the console itself and spinning that around too. It also previews all the games that are available on the platform too by using primitives and animated textures, most likely placed on the Vita console too. After the games have been shown, it shows the "PS VITA" logo and the blue lines again but this time they pass the logo. The blue lines used were more than likely MoSplines to create a ribbon like effect and the Tracer tool and the Text for the "PS VITA" logo was possibly MoText used in Cinema 4D. I thought the timing was quite effective in this whole animation because it gave the viewers enough time to see a short preview of each game and that not many other things were needed to advertise this console, possibly overcrowding it.

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