Finally, I am going to talk about a classic use of Motion Graphics used in the intro of the film "The Matrix".
After it shows the title of the film, the next part it shows is the words "Call Trans opt" and "Trace programming running" then a bunch of numbers changing in each row. When numbers start to appear, the camera starts zooming in where the numbers "5" and "2" appear then some other numbers too. Once the camera zooms in nearer to the number "5" and also a number "6", we can see faint gaps in between the primitive of the numbers and as soon as the number "0" appears, the screen changes and a digital sound effect is played and the camera zooms in through the gap in the "0", showing it is made up of strange objects that have green electricity pulsating off.
I found this interesting to watch because of the effects that 3D animation had when done in the early 2000s that it was brightly coloured and the easing in action after the digital sound effect plays was very well done.
This time, I am looking at how someone not in the industry (possibly another student) did a motion graphics animation in time with the song "Tick Tick Boom by The Hives".
The animation is of the beginning of the song and follows a man on a bicycle going over some hills until the lyrics are sung. When the words "Yeah! Yeah! Yeah!" are shown, the second "Yeah!" bumps into the first at the bottom and the third hits the first from the top with a lot of secondary motion displayed with a good use of timing. The part of the song saying "I was right all along" has them all typed out aligned to the left and then slowly spinning ninety degrees counter-clockwise and the words "Yeah! Yeah! Yeah!" appear again, but on strings that fall down from the shape.
The next part of the lyrics "You came tagging along" push the whole lot out of the way but it is rotated 90 degrees counter-clockwise too (so it is facing from left to right is if the words were top to bottom) and a line appears to which the camera follows.
When the lyrics "Back in your place" appear with their secondary motions, the words "Place" is said for a brief second and the secondary motion repeats itself over (like the word is buzzing).
This method repeats when it reaches the words "So what you waiting for" with the word "For" being focused on for that brief second again.
This next part becomes interesting as it now shows 3D perspective of the words. "Yeah! Yeah! Yeah! appears again but instead of being placed on top of each other, they are spread out from Z axis distances and the lyrics "I was right all along" are now on what seems to be a primitive (possibly a cuboid) and a totally transparent texture placed with the animated lyrics placed in another texture.
Then finally the "Tick tick tick tick tick tick BOOM!" lyrics are shown in time with the song and explodes at the right time too with a egg timer.
I thought this to be a really well planned animation with very good timing, secondary motion and use of primitives where 3D can be seen.
In this post, I am going to talk about how well the animation flowed for this Motion Graphic.
I am focusing more on the use of typography on this motion graphic piece because I felt that it was timed right with the speech in the background. When the beginning part says "No one wants to die," there is some secondary motion with "No one" and the rest of the words "wants to die" and afterwards, it follows up with the rest of the speech with "even people who want". The way that this is portrayed is each word is shown in time with the corresponding words spoken and followed up with the same method on the words "to go to" and finally a colour change as well as a size of type change too with "Heaven", changing the colour from grey to white. All of this continues with the rest of the speech until finally it gets to the point where it says "single best invention" where three triangles drop down on each of those words when they appear and a final triangle which drops down in the middle, making a star shape from all four triangles and then zooming in on the big purple triangle and having that as a coloured background with the words appearing "of life."
The next interesting part of this animation is when it says "It clears out the old" and the screen wipes from right to left with the colours going from purple to white again with the words saying "to make way for the" and finally three circles with two floating around one in the middle with word "New" above it.
Another interesting point in this sequence is when the word "Courage" is shown in a different colour and it follows on from one key frame to the next, going from a black background with a turquoise type colour and switching around.
I felt that the timing in this was very snappy, but necessary and that the secondary motion from some words landing in was very well done too.
In 2011, Sony PlayStation released an advert at E3 2011 for their handheld console, the PlayStation Vita.
This advert displayed motion graphics with the "PS VITA" title name spinning around and a string of blue lines hitting the console itself and spinning that around too. It also previews all the games that are available on the platform too by using primitives and animated textures, most likely placed on the Vita console too. After the games have been shown, it shows the "PS VITA" logo and the blue lines again but this time they pass the logo. The blue lines used were more than likely MoSplines to create a ribbon like effect and the Tracer tool and the Text for the "PS VITA" logo was possibly MoText used in Cinema 4D. I thought the timing was quite effective in this whole animation because it gave the viewers enough time to see a short preview of each game and that not many other things were needed to advertise this console, possibly overcrowding it.
