Direct Line Pet Insurance advertisement with Motion Graphics

This week, I am going to analyse the Direct Line advert where Motion Graphics has been used in it. Last week, I mentioned in my Batman: Arkham City blog post on it's use in Motion Graphics that they are normally used in advertisements and thought it suitable to talk about one advert I've seen recently.

To start off, this is the advert I am going to talk about.

The use of Motion Graphics in this links to the name of the company (Direct Line) where a red line wanders around near the pets, being direct to the point about pet insurance. The interaction in this advert is interesting as the cat follows it to their food and the Jack Russell trying to catch it too. Later on, the red line turns into letters saying "12 for 9". This was most likely done using the MoSpline option in MoGraph on Cinema 4D. To get live action and animation together, this was most likely produced together in Adobe After Effects, combining the two together.