Tuesday, 12 November 2013

Assassin's Creed III Title Screen

Because recently, Ubisoft released Assassin's Creed IV: Black Flag for PlayStation, Xbox and PC, I thought of talking about a different type of MoGraph used in the title screen of Assassin's Creed III. 



This is the video I am going to talk about. 

This type of Motion Graphics I want to talk about this week is the Cloner, or the illusion of bricks flying in and out and how it has been used in the Assassin's Creed III title screen. 
When we pass the Ubisoft logo and Assassin's Creed III logo, we come to the start screen where it asks you to press start to continue and whilst it waits for you to make that decision, the logo seems to peel away and fly off for a short second to which it then falls back into the same place it did before. 
This is a Cloner technique which I have used before in Cinema 4D; I made some bricks fly in from all around and place themselves into a wall and showing the Cinema 4D logo. How this may have been done in the start screen is that the logo isn't made from bricks cloned, but maybe several tiny triangular segments and cloned each of those. It was probably then placed with two random effectors, one to make it fly away and one to make it fall back in. 
When the logo flies away, it begins from the top and makes its way down to the bottom and then forming itself back from the top down to the bottom again. This could possibly be done with Poly FX, timing it from the top to the bottom for both the logo to fly out and fly in. 

After experimenting, I found that the cloner was not used for this. I used an Explosion FX with a plane primitive and the AC:III logo placed on it. My theory of the tiny triangular segments being cut into pieces however was correct. 

Tuesday, 5 November 2013

Direct Line Pet Insurance advertisement with Motion Graphics

This week, I am going to analyse the Direct Line advert where Motion Graphics has been used in it. Last week, I mentioned in my Batman: Arkham City blog post on it's use in Motion Graphics that they are normally used in advertisements and thought it suitable to talk about one advert I've seen recently.

To start off, this is the advert I am going to talk about.

The use of Motion Graphics in this links to the name of the company (Direct Line) where a red line wanders around near the pets, being direct to the point about pet insurance. The interaction in this advert is interesting as the cat follows it to their food and the Jack Russell trying to catch it too. Later on, the red line turns into letters saying "12 for 9". This was most likely done using the MoSpline option in MoGraph on Cinema 4D. To get live action and animation together, this was most likely produced together in Adobe After Effects, combining the two together.