Motion Graphics used in Batman: Arkham City

Motion Graphics used in Batman: Arkham City 

For my first talk about Motion Graphics, I am going to talk about the logos in Batman: Arkham City in the startup of the game and how I found them to be effective. 

To understand what it is I'm talking about, this is the link to a video I found http://www.youtube.com/watch?v=3gIs2xsRBrQ 

Motion Graphics is mainly used in television advertisements or YouTube advertisements to help catch the eye of the viewer by showing its motion posted on basic objects like cubes or spheres and flashing it around the screen. In this instance, it is used for the three main contributors to this game (DC, WB Games and rocksteady) as a way to emphasise who made the game. 

The basis of this short animation is it flies in to the WB Games logo, pans from left to right and moves quickly diagonally up and right to the DC logo, then through the small gap between the C and the star towards rocksteady and finally moves quickly to a light. 

How this animation shows the three logos is that when it pans left to right on each logo, the rain stops falling and the camera motion is slow, giving at least a second to see the logo before moving on to the next. 

I personally think this was quite effective and was a notably eye catching way to display who made the game. What makes it effective is that it didn't need colour to make it eye catching, instead it used lighting and lens blur effects on the grey coloured logos.